As Guardians ourselves, we didn’t believe the tools out there were good enough. So we started Penne & Co.

No Compromises

Our Dogs play a more meaningful role in our lives than ever before yet most products made for them are cheap, poorly considered, and rarely designed with a dog’s wellbeing in mind. That’s not what dogs deserve and it’s certainly not the Penne & Co. way.

The Penne & Co. Way

We design premium products for dogs and their humans, where form meets function and every detail reflects modern life. From everyday essentials to performance gear, everything is made to work hard, feel good, and fit seamlessly into how you actually live.

This isn’t just about great products. It’s about building better habits, deeper bonds, and making every day your dog’s best day one walk, one moment, one click at a time.

Meet the ' & Co.' behind Penne & Co.

We collaborate with experts in canine health, behaviour, nutrition, and design — each bringing real expertise and passion to everything we create. Our &Co partners help us build smarter products and share meaningful guidance, so you can give your dog their best life, every single day.