Guardian Program
The Penne & Co. Guardian Programme
At Penne & Co., our mission is simple: to celebrate and strengthen the bond between dogs and their guardians.
Everything we design, every product we test, and every adventure we go on begins with one guiding question: how can we make every day with our dogs the best it can be?
Through the lens of Kahu — the idea of guardianship, responsibility and care — we see our role as more than just making products. We are building a community of like-minded dog guardians who want to go further, give more and share the journey.
What is the Guardian Programme?
The Penne & Co. Guardian Programme is our way of inviting passionate dog guardians behind the scenes.
It is a VIP community where you can:
- Join us on exclusive hikes and meet-ups across the UK
- Take part in product development, testing new gear before anyone else
- Share your voice through surveys and questionnaires that help shape our collections
- Receive exclusive promotions, kit and clothing designed only for Guardians
- Be part of a small circle of people we trust to carry the Penne & Co. mission forward
This is not just a rewards programme. It is a partnership built on the values of guardianship, adventure and trust.
Who We’re Looking For
We are seeking guardians who live and breathe the bond with their dog. People who see their role not just as owners but as protectors, companions and advocates.
If you are someone who:
- Embarks on adventures with your dog, big or small
- Values thoughtful, functional, beautifully made gear
- Believes in community and sharing knowledge with others
- Wants to help shape the future of Penne & Co.
…then you may be exactly who we are looking for.
How It Works
- Apply to Join: Fill in the form linked below.
- Selection: Our Guardians Team will review applications and reach out if you are selected.
- Begin the Journey: Once invited, you’ll receive your first Guardian communications and exclusive opportunities.
Join the Guardian Programme
This is your chance to become part of the heart of Penne & Co.
If you are ready to go on this journey with us, click below to apply.